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January 19 2010
Naomi Klein on how corporate branding has taken over America
Global: Naomi Klein | guardian.co.uk
Ten years after the publication of No Logo, Naomi Klein switches her attention from the mall to Barack Obama and discovers that corporate culture has taken over the US government
In May 2009, Absolut Vodka launched a limited edition line called "Absolut No Label". The company's global public relations manager, Kristina Hagbard, explained that "For the first time we dare to face the world...
